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The Post-Lockdown Dilemma of the Trial Rooms

A selection of individuals from Confiz recently sat down to discuss their shopping experiences in apparel stores in Lahore. We discussed the importance of trying out an outfit before buying it in hope of analyzing the impact of lack of trial rooms on conversion. We have some interesting findings to share.

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Industry Insights from the Defence Day Weekend Sale

Defence Day weekend brought about one of the biggest sales of the year 2020. Also, one of the only few sales that we saw since the lockdown fully lifted. The stores can now start operating at desired capacity and this sale was a much-awaited affair for many.

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Keep Customers Safe and Spending

Convincing customers it’s safe to shop in your store is challenging business owners have likely never faced before. Amidst Covid-19, customer-facing businesses such as retail stores must implement clear, stringent measures to ensure their staff members’ and customers’ physical and psychological safety.

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Sharp Recovery in Pakistan’s Retail Sector

As markets opened on Monday, stores saw a somewhat cautious response from consumers resulting in 17% less traffic compared to same day (lunar calendar) last year; however as the week progressed, the footfall in stores steadily increased till 19th

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